Strategic Pricing

What managers need is the knowledge to make pricing into a strategic tool. Robenny - School Of Business designed this seminar to build a clear, structured background for pricing decisions. Using this background, managers will gain confidence in pricing. Combining knowledge and confidence enables managers to develop strategic pricing that enhances business performance.

How You Will Benefit

• gain up-to-date knowledge about pricing
• learn to using pricing as a strategic tool to help achieve major business goals
• develop increased confidence in pricing analysis and decision-making
• understand whether you are underpricing or overpricing, and how to fix problems
• create a better understanding of your customers' reactions to price
• assess the financial outcomes of your pricing decisions

Who Should Attend

This course is appropriate for anyone with responsibility for developing or implementing pricing decisions for products or services. Division managers, marketing managers, brand or product managers, financial managers, business development officers, and consultants will find this course useful.

What You Will Cover

• Introduction: your business strategy: How can price help you meet your goals? Develops a perspective on price by linking it to your business goals.
• The role of price: What purposes does price serve? Explores the need for a proactive and systematic approach to pricing.
• Price and volume: How does price affect sales? Considers the effects that price has on overall demand for products and services, and specific demand for a particular brand
• Basics of cost analysis: What does it cost us to make? Analyses production and manufacturing costs, and includes further work on marketing and distribution costs.
• Developing pricing strategies: How does pricing enhance or hurt our positioning? Clarifies positioning, and discusses pricing strategy based on value, experience curves, product-line pricing, and stage of the product life cycle.
• Administering prices: How do we get the price we've chosen into the marketplace? Discusses administering prices through distribution channels.
• Breaking the mould: creative pricing approaches: Is there a new and better way to do things? Opens the possibilities of more radical approaches to pricing.